The Realization Of Newspaper Industrial Chain Function Structure

The chain theory developed from Michael Porter’s value chain theory . In general, the industry chain describes the functions of various types of enterprises and their relationship orientation, shows the structure of the industry market, and gets the new profit growth point through the extension and expansion of industrial chain . This article starts from the newspaper chain function. There are three functions of the newspaper chain. For example, the function of the press organization itself, the function of the macroeconomic development and the social and cultural functions. Therefore, this article will actively promote the improvement of internal and external environment of Chinese newspaper , and establish innovative mechanism and risk prevention mechanism, to promote the realization of the press industry chain function.This article is closely around the realization of the press industry chain. First of all, it analyzes the function of the press industry chain. Next, it analyzes the external and internal quality to achieve newspaper chain function. At last, it present which China’s newspaper industry chain would depend on innovative mechanisms and the establishment of risk prevention mechanismThere are four main points of this article. First, the newspaper industry chain will carry tremendous energy, not only for the Press organizations, but also the macroeconomic and social and cultural fields. Second, newspaper industry chain doesn’t run in a closed range, and to achieve its function depends on external and internal quality. Third, the realization of the newspaper industry chain function also depends on the innovation of the press. Forth, Newspaper industry should establish the risk prevention mechanism.In short, to achieve the newspaper chain function depends on the synergy of various factors.