The Transformation Research Of Industrial Newspaper In New Media Ecological Environment

In an era of rapid consumption and fast reading, the reading mode of the Internet has almost replaced the reading mode of the paper media. New technology brings the changes of media environment, newspapers are facing severe challenges for a long time. Decline in the share of advertisements, loss of readers, financial data is not ideal and other symptoms are obvious. Changes in the new media environment led to the emergence of a wave of paper media transformation. Follow the progress of the times, we should take the essence and discard the dross.The paper media can not shirk its responsibility of adhere to journalistic ethics,keeping the inherent advantage, eliminating the backward production capacity,developing new market.Industrial newspaper is a part of the evolutionary process of the newspapers, but also a special team. Generally speaking, the foundation of readers of industrial newspaper is weak, the social resources are not rich enough and the content is too professional.Thus, the positive transformation becomes more and more urgent and necessary. In addition, industrial newspaper also faces policy changes, macroeconomic and industry singing sound of failure.Getting out of the dilemma and break through a tight encirclement, rebirth is all the vision. Constantly appear in transition becomes common. Born for the reader,but also change for the reader.Challenges and opportunities coexist. In spite of all the difficulties, however, the breakthrough in the transformation of the industrial newspaper still exist.The prosperity and development of cultural undertakings and the masses of the growing demand for spiritual culture are very favorable for the industrial newspaper creating a new profit model and fostering the new cultural products. Technology upgrade also provides a variety of possibilities for the business model transformation, restructuring, channel development and the birth of the new industrial chain.The new media has become the future direction of the transformation of many industrial newspapers. Make good use of all resources, based on the industry, moving towards the market are testing of industrial newspaper in the era of new media.