An Research To Enhance China’s International Voice In The Visual Threshold Of Soft Power

The so-called international discourse, refers to one country to internationalagenda setting ability, political operation ability of international public opinion, thedominant control ability and concept contribution ability, the essence is a country ofinternational society in the position of the influence power structure. The so-calledsoft power, mainly refers to a country in cultural strength, system based on force bythe formation of the to its people and other international behavior of the body,attraction, charisma collaborative force and integration. Among them, the culture isnotional premises, system is support and protection. International discourse andnational soft power between the deep connection and the link, mainly reflects in:international discourse is the country of the soft power of the elements andimportant characterization, soft power international discourse right over thedevelopment resources connotation; The soft power of the country depends onstrong international discourse and as relying on support. International discourseright for the country of the soft power of the positive influence on mainly reflects in:promote the spread of Chinese civilization, promote world to China’scomprehensive understanding and psychological identity; To understand the worldwith the discourse system of reading "Chinese model", eliminate misunderstanding, spread Chinese value idea; To promote the "image of China", and the moulding andspread, improve China’s charm, let the world to accept the development of China’srise; Helps increase the cohesion of the Chinese nation and the overseas Chinesecentripetal force, promote the development of the career.With the quickening pace of China’s rise, the lack of international discourse hasbecome the bottleneck of national revival, also reflects the lack of China’s overallsoft power. China’s current international discourse, the lack of mainly displays in:media technology in west strong weak very asymmetric; China’s internationalidentity is often the western discourse positioning; The basic values of the pressurefrom western powerful discourse; China’s development has been questioned andintentions to represent himself fatigue; China has not been progress should be surebut PinZao discredit; The Chinese news agenda is often western set; Public opinionis often high in the west of first and often defensive. Any country’s rise isinseparable from the international discourse right to promote completely, China isnot an exception. To promote international discourse right for China’s developmentof the important meaning can summarize for: is that China to the world thedevelopment road of the legitimacy demand; In response to the outside world toChina and the challenges many doubts demand; Is the guarantee of China in thesocial various reasonable interests needs; Let the world understand China is thedemand of the discourse; China is to deal well with the relationship between theoutside world a variety of other needs; As in international affairs with realresponsibility of the status of the country will demand. The current restriction China international discourse right ascension of theunderlying factors is the international political power structure basic factors andwestern reality from the influence of the thinking of the cold war; The key factor isforeign strategy to international discourse in the aim of public diplomacy wholestrategy planning of the trap. The main factors reflected in three aspects: discoursecontents, accord with China’s values the discourse system of construction and pooroutput; Use words, spread the language of, skill, don’t judge and the internationalcommunity; Discourse platform, Chinese media resources, channels and formwestern media empire defeat. Suit the remedy to the case, enhance Chinainternational discourse in order to enhance the soft strength should from thefollowing aspects:"a carrot and stick approach", and continuously enhance China’soverall strength, strengthen international discourse right ascension basis;"Iconoclastic", promoting fair justice the construction of the new international orderto change both the international political power structure;"Strategic ascension",including construction and establish the happening right as the goal of theinternational national public diplomatic strategy;"The initiative and constructChinese language system, with Chinese language active position yourselfinternational identity;"Pre-emptive", actively carry out relevant Chinese newsagenda setting, won more words the initiative;"The person placing out theemploying", construction in western language and good words and establishinternational team skills in the words of the think tank mechanism;"Mountain", strengthening global Chinese media cooperation and exchange of Chinese andforeign media.