Research On International Discourse Power Of Academic Publishing In China

At present,under the general background of "going out of news publishing",the government,society,and enterprises are making every effort to promote the "going out" of China's academic publishing.The international discourse power of China's academic publishing has gradually changed along with the changes in international relations.It is an important manifestation of a country's international communication ability.At present,China's comprehensive national strength has been greatly improved,and its academic publishing capacity has also increased significantly.However,China's academic publishing has not achieved a matching position in the world.The improvement of comprehensive national strength is related to hard power,and academic publishing The right of international discourse reflects the soft power of culture.Therefore,under the existing system,studying how to improve the international dissemination capability of China's academic publishing,and then enhancing the international discourse power of China's academic publishing has become the focus of China's academic publishing international dissemination capacity.Academic publishing has the functions of economic,cultural and social construction.Based on its own functional characteristics,combined with the characteristics and personality of academic publishing,and with the help of the relevant theories of economics,sociology and communication,this paper analyzes the idealized state of China's academic publishing in realizing the international discourse power and international communication ability,and integrates China's academic publishing industry The overall development status and the basic mode of cross-cultural communication,respectively,discuss the current development level of Humanities and social sciences academic journals and natural sciences academic journals,so as to analyze the institutional factors in the process of going out of China's academic publishing from the aspects of government,market,society,technology,etc.,and from the perspective of communication ability and communication effectiveness,to enhance the international language of China's academic publishing Suggestions are put forward for the right of speech: to provide institutional guarantee,to build a localized international exchangeplatform,to develop the mode of Sino British joint publication,to promote the integration of academic publishing media,to improve the academic evaluation system,to improve professional level,to connect with international norms,to establish an academic community,etc.China's academic publishing should realize the stepping in content,not just the stepping out in form.It is not a one-time process,it is a long-term process.This is not only a need for China's political image,but also an inevitable requirement for academic foreign exchange.Therefore,starting from the functional needs of China's academic publishing,and combining China's existing ideological characteristics,constructing a distinctive external communication system for China's academic publishing is an effective countermeasure to solve the problem of "going out" or even "going in" of our academic publishing.