Workers In The New Period The Development Of The Newspaper

This paper selected trade union newspaper, Sichuan Daily Worker "as case studysample, using a combination of methods of empirical analysis and logical analysis,workers in newspaper history, current status and future direction of research, mainly inSichuan Worker’s Daily templates for specific case studies. Trying to Sichuan Worker’sDaily,"Development and newspaper building, look for the possible direction ofdevelopment of workers’ newspaper in the new competitive environment and the existingproblems, and seeks through case studies to deepen the development of China’s workersNewspaper status and future direction of the understanding.Rapidly from social change and transition to shake the traditional foundations ofindustrial workers of the workers Newspapers are the solid foundation of the workers inthe newspaper industry; coupled with the vigorous development of new media, theimpact of the traditional newspaper industry is huge. Hit more workers newspaper tohave been not so good situation.This paper first outlines the current overview of the development of China’sworkers’ newspaper, trying to give readers a workers’ newspaper industry as a whole;second chapter analyzes the external environmental factors influence the development ofworkers’ newspaper, the main factors of social change and transformation, new mediaThe delicate position of the existing trade unions impact workers Newspaper and China.The workers ’newspaper in which the external environment to determine the developmentof workers’ newspaper in an awkward position,However, the development of workers’ newspaper holds a pessimistic attitude is notright, workers newspaper has its potential advantages for development, in the thirdchapter, the article discusses the potential advantages for development of the workers inthe newspaper industry, these advantages include migrant workers, including nearly300million workers are workers Newspaper solid foundation for development, the expandingrole of trade unions in building a harmonious society, provides a strong support for thedevelopment of workers’ newspaper.The fourth chapter the course of development of the Sichuan Worker’s Daily, thestatus quo and the development of many problems, to analyze the Sichuan Worker’s Daily,for example, designed by actual cases of workers in the newspaper industry, thedevelopment of common. Solve the workers in the newspaper industry, the whole mediaof care must be taken while workers newspaper to market is a "suicidal". Road.Pointed out in Chapter5of newspaper workers to be out of their own road ofinnovation, there are two fundamental principles we must adhere to, we must first smallstrides, a variety of workers Newspaper base was relatively weak, can not afford large toss small strides, slowly and surely; Another principle is to engage in differentiatedcompetition, figure out their own advantages and disadvantages, the advantages of notmarket-oriented media and party newspapers to engage in competition, to avoid the mostintense direct competition and homogeneous competition, according to their strengths,based on their existing resources, develop the strategic approach to play to their strengthsof the workers’ newspaper onto a new level.Say workers Newspaper own advantages where it is based on grass-roots workers,based on vulnerable groups, to build their own rights brand; Road, according to theiractual walking reported net fusion, reported net interaction with the network reported tonetwork to promote newspaper, complementary advantages; at the same time, breakingthe geographical constraints, the national newspaper of the workers to unite as a leader ofthe All-China Federation of Trade Unions of the Worker’s Daily, the formation of theChinese workers Newspaper Group, two arbeiderblad to integration to expand the brandmarketing right to speak together to resist risks.