To Discuss The Coping Strategies Of The Hunan Satellite TV After "Limit Entertainment"

The core issue of this thesis is, after the introduction of The State Administrationof Radio, Film and Television 《views on further strengthening the programmanagement of the integrated channels of TV on the star》（Hereinafter referred to as《views》）, Hunan Satellite TV’s coping strategies and the author’s proposal. Afterin-depth analysis of the introduction of the background of the "opinions", the paperconsiders the introduction of the 《views》 in order to limit the tendency of excessiveentertainment television media, and not limit entertainment.. Hunan Satellite TV in thisbenchmark, adhere to and further refine its "Happy China" brand core idea; adhere toall aspects of integrated and comprehensive innovation; adhere to give priority to social,to achieve the organic unity of social and economic benefits, increasenews, moral,legal, economic and other types of broadcast ratio to meet the diverse needs andaspirations of a multi-level television viewers.This thesis can be divided into three parts: Chapters focus on the content andbackground of the "opinions" for resolution. The first chapter from the television mediaand television audience, the two dimensions of the background of the introduction ofthe "opinions". Second chapter focuses on policy interpretation of the "opinions" on theone hand a clear tendency to limit excessive entertainment is not the limit ofentertainment this benchmark, the other hand, the "Opinions" comb the rich types ofprograms, similar to total control form, toomore than abuse programs, strengthen thesupervision of the three aspects. The second part is the influence from a practical level,objective analysis of Hunan Satellite TV has advantages and disadvantages, and afterthe introduction of the "opinions" the appropriate response strategy. As follows,Chapter III by three-dimensional comb Hunan Satellite TV stand Taiwan since a seriesof changes and innovations, summed up the Hunan Satellite TV’s strengths andweaknesses; The last part discusses that Hunan Satellite TV’s responses to the strategicdirection from a practical perspective adjusted arrangement of the transition of4p to4c,as well as the program to adjust and maintain three aspects of the brand.