| With the aggravating competitions, brand means more and more important to the development of media. How to overcome the homogenization, highlight the characteristics, and succeed in the construction of television brand have been highly concentrated. Particularly in the recent years, various provincial TV stations lead a hard time under the furious competition of CCTV and foreign media due to mutual imitation, fuzzy localization, deficient individuality, and packing unsatisfactory.As being in the leading role, Hunan provincial TV station is advantageous for provincial TV stations due to its accurate brand localization, splendid brand management. Based on the relative theories of brand construction, the paper analyzes the experience of brand entertainment-localization, brand column's construction, director's cultivation, brand external image as well as brand maintenance of Hunan provincial TV station. The author hopes that the research will give other provincial TV stations suggestions. |
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