Municipal Party Newspaper Marketing Strategy Research

The local Party newspaper in China as an important team, currently facing thepressure of competition can be used to describe the" unprecedented". After the newspaperseveral years large-scale adjust, all kinds of urban life newspapers in the development ofincreasingly mature, in the transition period of the local party suffered from strong marketimpact. Especially in the newspaper marketing, due to the unique nature of the local Partynewspaper, hierarchical restriction is quite much, the local party most vulnerable.For a long time, the traditional newspaper marketing concepts lack innovationconsciousness is still stay in experience as the main basis. With China’s social andeconomic development, domestic and international environment has also undergone a greatchange, in the living space is contractible with each passing day today, the traditionalmarketing concept already can not adapt to the newspaper ’s survival and development, it isurgent to change the current marketing concept.Only on the newspaper business in all aspects into consideration, it may be in the newhistorical stage gain relative competitive advantage. At the same time, from the perspectiveof global co-ordination of newspaper marketing strategy development, make everydecision is more comprehensive, scientific sex and maneuverability, more in line with theactual situation of the development of newspaper. In the setting of newspaper marketingstrategy, to its connotation understanding, and the implementation of the marketingstrategy of the inside and outside environment are analyzed in detail.The integrated marketing communication theory is introduced to the newspapermarketing strategy research, is to make the readers as the core to carry out variousmarketing activities, at the same time, promotion, public relations and a series of marketingcombination, to jointly promote the increasing influence of newspaper. This paper adoptingintegrated marketing is one of the core theories of5R theory to guide the local partynewspaper marketing, is the idea of scientific development on the road towards theimportant step, this will make the Chinese newspaper development jumps the last newstep." Guangzhou daily" from the perspective of the reader, in close to the readers, andreaders of the relationship marketing, let the reader more enjoyable to read, to strengthenthe interaction with readers and feedback the reader has a set of its own rich theoretical andpractical experience, to become China’s newspaper marketing model.