Party Newspaper Group News Website Marketing Strategy In The Trend Of All Media

Relying on the news site created in the party newspaper Group as an important force in Internet journalism. The context of the development of the whole media, how to accurately grasp the trend of the development of the Internet, according to the needs of the audience with some forward-looking marketing strategic planning, so as to enhance the overall competitiveness, to avoid loss of core competitiveness in the future competition to become the party newspaper Group News website’s imperative.This paper argues that news sites relying on traditional party newspaper groups, has the advantage of the resources from the traditional news media rich Internet development in China, mainly in the rapid growth in the number of Internet users and the escalating use of network news. Group news sites in the party newspaper content homogenization media integration capacity is weak, backward system, new media advantage failed to play a disadvantage.Line of research for this article is:first clear connotation of the party newspaper the Group News website marketing and marketing environment.For media marketing environmental awareness is the premise of the media to develop marketing strategies, Then on the conduct of the party newspaper Group News Website accurate positioning using SWOT analysis method, and then use the4C marketing theory specific marketing strategies, and finally select the the Hunan native Hunan Hua sheng media case studies.The point of this article include:(A) according to the demand of the era of fragmentation, in order to meet the audience needs to create a series of networks, corresponding to different audiences need to transform from the process, create a content database to meet the the advertisers advertising needs.(B) in the a unified digital editing platform for the preferences and needs of the audience to the credibility of the advantage to carry out e-commerce, to meet audience minimize cost needs.(C) information processing mechanisms of the central kitchen is to establish media information processing platform, this platform based on the multi-placement polymorphous dissemination, and the network is a common part of the system of this reported, media information processing terminal.