Knowledge Production And Operation Of The Power Of Discourse In Media

Journalism and Communication Studies does not attach importance to the research ofFoucault’s theory. Therefore, this study attempts to introduce Foucault’s discourse theory as awhole to the study of journalism and communication. Take the "rich second generation " forexample, borrowing Foucault’s discourse, knowledge and power theory, this article analyzesthe knowledge production of the media and the operation of the right to speak which hide inthe dark.Studies show, the "rich second generation " is a constructed concept. The reason thatit generated lies in the development needs of China’s private economy, as well as the parents’concern about their children’s development. The emergence of the "rich second generation "brings hope to be able to inject new vitality to the development of private economy and givesense of mission, therefore under the operation of economic forces,"rich second generation "discourse focuses on the succession issue, people bind "rich second generation" andsuccessor of private economy together with discourse, thus construct our knowledge. What isbehind this discourse is the expectations of private economic development, as well as theimportance of the next generation’s education."Rich second generation " stand in the contradiction of taking over the family businessand pursuing their own dreams, pure love and family responsibilities. A variety of businessinterests through the media field, take use of the status of "rich second generation" to obtainbenefit. Adult concerns about youth development and the conflict between lifestyle of theyounger generation and older generation, as well as ideas. It is these powers to promote thepractice in this discourse and knowledge production.With the drag racing events, and other many negative events, the "rich secondgeneration " was given a derogatory nature. It is the symbol of a group of younger groupswho are lack of sense of responsibility and moral shame, run amuck relying on hereditarywealth. What are behind this one-side discourse are the opposition of wealth and power, a game of social morality and bad behavior, the struggle of human rights and privileges, theresult of educational failure and the uneven distribution of resources.As the first "rich second generation " group research report submitted, the negativecriticism of the "rich" caused a reflection of society, the "rich second generation "discourseshowed new emergence again, turning to change the negative evaluation, taking an overalllook of this group. But the time of the "rich second generation " discourse did not stop, hecould only change the subject and direction, sometimes tend to the left sometimes biased tothe right. Knowledge production of "rich second generation" is not stopped, it will create anew image and awareness of the rich second standards. The power operation of "rich secondgeneration" did not stop, which promote the generation of knowledge and discourse, but alsowas driven by the discourse and knowledge."Rich second generation " groups, parents,academics, government, business and so on, compete the right to speak in the media, gameeach other, and jointly promote the operation of the discursive practices of knowledgeproduction and power.Through the analysis of power relations behind the discourse "rich second generation ",we can more clearly see the various games, checks and balances of forces in the networkstructure of power mentioned by Foucault. The discourse of practice produces knowledge,discourse practice and the exercise of power interact with each other, checks and balances,and changing in contradictory.