Ice And Snow Sports Tourism In Heilongjiang Province The Present Situation And Development Strategy Study

sports tourism refers to the people to participate in a sport for the main purpose of tourism, in order to meet and adapt to the needs of tourists a variety of sports, with the aid of various sports activities, so that the tourists’mental and physical health harmoniously, so as to promote the social material civilization and spiritual civilization, rich cultural life of society the purpose sports activities. Ice and snow sports tourism sports tourism is an important part of the. Ice snow sports tourism refers to the people to participate in the winter sports as the main destination of tourism. With the improvement of people’s living standard, improve the quality of life, sports tourism has become a leisure time in one of the major events of the. Ice snow sports tourism in Heilongjiang province is one of the most important industries, tourism has been identified as the future of economy of our country countryman strategical pillar industry, Heilongjiang province tourism industry should seize the opportunity to accelerate the pace of development. Through the survey found that Heilongjiang province snow tourism resources advantages, superior human environment, has hosted the World Series experience, project development presents diversity, fine; tourist market share is high, the number of visitors is increasing year by year, foreign and overseas tourists increase significantly; but Heilongjiang winter tourism products lack of characteristics; tourism market development is not enough depth, a lack of planning, efficiency is not high, the quality of tourism service, tourism industry chain to improve the convergence of the poor, the ice snow sports tourism talent shortage disadvantage.This study from the diamond theory, put forward to the government for the wizard, the operation of the market, the public participation in the establishment of the government and market two-way management mode of operation, scientific planning, reasonable layout of "one core area construction four lines" development mode, development must embody the humanistic tradition, snow and ice and snow sports, and art combining ice sports tourism industry, increase publicity and public relations efforts, pay attention to the natural environment and the sustainable development of human society and environment protection, inheritance and innovation development, further improve the ice-snow tourism service quality hardware and software and construction, seize the Twelfth Five-Year Plan and National Tourism policy opportunity, transform the mode of development, build, Heilongjiang Province special ice-snow sports the tourism industry in Heilongjiang Province, realize the new span of ice-snow sports tourism, sustainable development.