| With the eighteen great success, in recent years, ice and snow sports tourism is gradually popular, Changchun is located in the northeast city of China, the ice and snow sports tourism project has a unique resource advantages. The twenty-fourth Winter Olympic Games will be held in China, it is bound to drive the development of ice and snow sports tourism industry, to seize this opportunity and learn from some of the success of the relevant industry development model, to the development of ice and snow tourism industry to promote economic growth. Through using the SWOT strategy analysis method of ice and snow sports tourism industry present situation and existing problems were analyzed and summarized, summed up the Changchun ice and snow sports tourism industry sustainable development the main factors restricting ecological imbalance, environmental protection, and using "Delphi method" for each control factors were ranked in order of importance, are analyzed and discussed in the article, and provide suggestions, provide favorable conditions for the realization of the sustainable development of the ice snow sports tourism industry.Research results show that:First,Changchun winter sports tourism is rich in resources, has the size of the winter sports tourism project more. For the development of winter sports in Changchun tourism industry provides a huge support resources.Second, the use of SWOT analysis method can effectively promote the development of Changchun winter sports tourism industry.Third, Changchun winter sports tourism industry is the most important issue of sustainable development to strengthen environmental protection and maintaining ecological balance. Fourth, Changchun City, the winter sports tourism as an important area, not only to the development and construction of ice and snow sports, but also to pay attention to the overall tourism city building. |
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