The Application Of Gis In Chongqing Electric Power Marketing Management

In recent years, with the development of economy, the contradiction between the growing electricity demand and weak power grid is particularly prominent. The traditional management of power grid operation could not be fit for the demand for distribution grid construction and development of modernization cities. To further meet the requirement of users on power supply reliability and the quality of power and service, it needs to plan and manage urban power grid in increasing the construction of urban power grid.The electric power industry can work well with GIS technology because it has the characteristics of a regional wide distribution and the large amount of equipment. The application of GIS grid information system in the economic and social planning decision field can combine the power index, geographic graphics and planning for social and economic development and make the plan to be visual, automation and geography graphic. Also, it can manage synthetically the large number of geographic data and attribute data in management and make the plan to be more strong interactivity.Marketing of electric power as power industry the main business of the important part of GIS system, by means of marketing, traditional marketing business application is improved, at the same time with the graphical auxiliary means of management, to enhance the customer concern such as business expansion projects, fault repairs business efficiency. Effective improve customer satisfaction, for the electric power enterprises to improve service level is of profound significance.This article through to the GIS power composition, function and supporting service system was introduced, the fault repair, power cut announcement, meter reading management representative of the electric marketing analysis, the traditional marketing system and marketing GIS system were compared, in order to find a new electric power marketing management method. Through the exploration of new management of electric power sale, can solve the problem that the traditional marketing can not get other department data, also can make the marketing data sharing problem. For repair, the power cut announcement of business management, can effectively enhance the marketing department of the production departments work supervision. A new electric power marketing management, can save a lot of manpower and material resources in publishing data, power supply data, fault, power cut announcement and other electric power marketing business, to reduce customer complaints, service satisfaction, the power supply enterprise reform and development can play a great role in promoting.