Research On The Construction Of Intelligent Scenic Spot Marketing System Based On LBS ——Taking Xingwen Stone Sea Scenic Spot In Yibin As An Example

With the rapid progress of China's science and technology,the Internet,big data,artificial intelligence and 5G technologies have been continuously integrated into people's lives.The era background of "Internet +" has enabled various industries to integrate,and has also brought many new development opportunities for the development of various industries.At present,all Internet platforms are trying to solve a problem-the integration of online and offline.LBS(location based service)is a location-based service technology,which is a service function under the application of geographic information technology.The emergence of the new business model of LBS technology has changed people's way of life and leisure.Researchers have gradually paid attention to its development trend and carried out in-depth research on it.Different roles and different service applications in tourism need the technical support of location services.In the tourism marketing platform for tourists,implementing these needs and services into functions is the most practical way to provide tourism marketing services to scenic spots.To realize the above functions in the tourism marketing platform,LBS technology needs to be used as the reference benchmark for the establishment and Realization of the platform.However,there is no unified and standardized tourism marketing platform based on LBS technology.Therefore,it is necessary to design a universal platform for scenic spot marketing based on LBS technology to better serve the smart marketing of scenic spots under the smart tourism mode.Taking Xingwen stone sea scenic spot in Yibin City,Sichuan Province as an example,combined with the current situation of the scenic spot,this paper designs a scenic spot marketing system based on LBS technology that meets the actual needs of the scenic spot.Analyze the current situation and problems of the construction of the scenic spot marketing system and the strategy of the construction of the scenic spot LBS technology marketing system based on precision marketing,complete the construction of the framework,functions and modules of the scenic spot LBS technology marketing system,and explain the key technologies of the system design.The system functions include real-time positioning,intelligent navigation,map navigation,location sharing,public service facilities positioning,real-time road conditions,global map,etc.The real-time positioning system embeds activity marketing and brand marketing in the process of users' location acquisition,and completes an accurate and personalized location marketing action for users through Internet big data management,user behavior portrait management and decision-making management,optimizes the intelligent service ability of the scenic spot,improves the brand image and communication power of the scenic spot,and grafts more innovative tourism products with the help of Internet technology to increase the marketing income of the scenic spot We will not make mistakes in getting customers.Based on the location,we will develop new online red card punching experience points or tourism experience scene products for the footpath,and set up ar virtual experience,VR immersive somatosensory area,online interactive forum and other methods for some scenic spots on the basis of location,so as to enhance the depth of tourists' experience and enhance their service experience;The location sharing system monitors the flow of people in the scenic spot through the face recognition based on the intelligent flow sensing system and the infrared devices of the Internet of things,and visually and dynamically presents them through the location service;The real-time road condition system monitors the traffic flow and perceives the congestion of each road section within the scenic area through the intelligent traffic flow checkpoint management system,provides real-time road condition notification for self driving tourists,and avoids tourists' hatred due to congestion.The smart scenic area construction location service system will greatly improve the marketing ability of the scenic area from the aspects of tourists' reputation,service improvement,user experience,etc.,and has unlimited potential for the future development of the scenic area.Based on LBS technology,this research explores that the construction of the marketing system of the scenic spot can basically meet the actual needs of the scenic spot.The scenic spot can formulate marketing strategies and implement marketing activities through the marketing system.It can not only facilitate the activity marketing and brand marketing of the scenic spot,but also promote the continuous improvement of the tourism management level of the scenic spot and the continuous improvement of the service capacity of the scenic spot,so as to improve the economic and social benefits of the scenic spot.At the same time,it also lays a certain theoretical foundation for the future development of the scenic spot marketing mode under the background of "Internet +" and provides an experience reference for the construction of the tourism related smart scenic spot marketing system.