Based On The Lingnan Culture Guangzhou Tourist Souvenir Packaging Design Strategy

This article from understanding the characteristics of the Lingnan culture, and then elaborates on the Guangzhou tourist souvenir packaging design, combined with the embodiment of the local traditional culture in the packaging design of domestic and foreign tourist souvenirs. Put forward based on the Lingnan culture Guangzhou tourist souvenir packaging design development strategies, reconstruction of the tourist souvenir packaging design principles, innovative design methods.Starting from rigorous market research and in-depth understanding of the tourist souvenir market and packaging design status in Guangzhou, analyze the elements and basic principles of the tourist souvenir packaging design. Combine the ethos and the artistic cultural characteristics of Lingnan culture, proposed Guangzhou tourist souvenir packaging design strategy, principle and methods. Provide theoretical support for the inheritance and development of the Lingnan culture, Guangzhou tourist souvenir packaging design innovation and contemporary Chinese tourist souvenir packaging design innovation and make the direction for souvenirs manufacturers and packaging design company and provide the design strategy, as well as a to provide a practical model and teaching stories for the cademia and education sector, rich in design theory.In recent years, China’s packaging design gradually started to use the local culture as a design vector, in exploration and innovation, it was going to a new road that a traditional culture with Chinese characteristics. This article uses Lingnan culture perspective, and began to dig the cultural elements in the tourist souvenir packaging design. Propose the use of graphics, color, form and materials in the packaging design of tourist souvenirs from the form and content of the Lingnan culture. At the same time, connect the Lingnan culture and tourism souvenirs packaging design and propose Guangzhou tourist souvenirs packaging design strategy to promote the Lingnan culture, to strengthen the practical significance of this research project.With the relations of theory and practice, combine the Lingnan culture and Guangzhou tourist souvenir packaging design, and fix the cultural context in the packaging design, to meet the needs of modern consumers, contribute to the development of the tourism economy in Guangzhou.