| With the development of society,the development of tourism is on the rise.The development of tourist souvenirs is paid more attention.While its packaging plays a protective role,it also affects the sales of tourist souvenirs,thus affecting the development of tourism economy and the spread of regional culture.Due to the lack of attention paid to the packaging of souvenirs in tourist destinations and the lack of artistic value and regional characteristics in packaging design,the market of souvenir packaging is relatively chaotic,and the similar phenomenon of packaging design is also more serious,which can not meet the spiritual and cultural needs of consumers.Regional culture refers to the expression of natural environment and customs in a certain region.The history,geography and customs of different regions form the regional culture with obvious characteristics.Shanxi,also known as the "three Jin",has a long history and rich tourism resources.It is one of the major tourism resources provinces in China.However,in Shanxi tourism market,there is no souvenir package that can reflect the regional characteristics,nor the tourism brand image that can highlight Shanxi culture.Therefore,it is of great significance to explore the packaging design of tourist souvenirs with the characteristics of Shanxi culture to improve the level of tourist souvenirs,promote the prosperity of tourist souvenir market and promote Shanxi culture.This paper first understands the current situation of the packaging of tourist souvenirs at home and abroad,and the conditions for packaging design;further analyzes the problems existing in the packaging design of souvenirs in the tourism market,which are mainly reflected in the "indifference of brand awareness,lack of innovation ideas,and fuzzy regional culture";secondly,in-depth excavation and innovative application of the cultural elements of Shanxi and Shanxi with advanced ideas Finally,the paper explores the packaging design of Shanxi tourist souvenirs. |
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