Design Of Cultural Tourist Souvenirs In The Riverside Garden Of Qingming Festival

Qingming Shanghe park is a large Song Dynasty historical and cultural theme park,which is reproduced in the proportion of 1:1according to the famous painting "Qingming Shanghe picture" by Zhang Zeduan of the Northern Song Dynasty.Qingming Shanghe garden is located in Kaifeng,the ancient capital of the eight dynasties.It is particularly rich in tourism resources and has a long history and culture.As a scenic spot of historical culture and folk culture in the Song Dynasty,Qingming Shanghe garden has widely collected,deeply excavated,actively promoted and publicized Kaifeng regional culture and Qingming Shanghe culture with "song culture" as the core.This paper takes the design of cultural tourism souvenirs of Qingming Shanghe Park as the topic.Firstly,taking the regional culture "song culture" as the design content,it mainly includes "Chrysanthemum Culture","calligraphy culture","architectural culture","Zhuxian Town woodblock New Year picture culture","food culture","historical and cultural celebrities","commercial culture" and "folk culture".Rich regional cultural resources inject soul into the design of tourist souvenirs in Qingming Shanghe Park and are branded with history and culture.Secondly,actively look for the importance of culture for tourist souvenirs,and study the classification of tourist souvenirs,mainly including rare souvenirs,regional snacks and local specialty creative products,display souvenirs and practical souvenirs.The characteristics of tourist souvenirs include distinctive regionality,"seeing things and thinking of the place",exquisite and beautiful artistry and practical life.Thirdly,the market situation of cultural tourism souvenirs in Qingming Shanghe park is investigated.By combining field investigation and questionnaire investigation,the types of tourism souvenirs in Qingming Shanghe Park and the deficiencies of consumers in the scenic spot in their preferences,value needs and existing souvenirs are investigated.It is concluded that tourism souvenirs should be practical Cultural value and commemorative significance.Finally,the design practice of cultural tourism souvenirs of Qingming Shanghe park is to carry out the logo design of the scenic spot on the basis of following the design principles of tourism souvenirs.The logo modeling elements select the "Shangshan gate" as the modeling of the landmark building of Qingming Shanghe Park,use modern technical means and visual design techniques to carry out creative deformation in combination with symbolic elements,unify with rings,and the meaning is perfect Smooth;The font elements are selected from the "thin gold body" originally created by the historical and cultural celebrity song Huizong,also known as "crane body",which reflects a leisurely and comfortable style of immortal family;Color elements choose the color of the gilt roof of the park building to symbolize the noble and luxurious royal style.The illustration design of the Song Dynasty style landmark buildings in the scenic spot combines the buildings with auspicious elements such as mountains and rivers,auspicious clouds,cranes,lotus flowers and climbing cages,and selects the color matching characteristics of Zhuxian Town woodblock New Year pictures with regional characteristics to create the atmosphere theme of "stepping into the picture once and dreaming back to the Millennium overnight" in Qingming Shanghe garden.The cartoon image of the characters in the regional cultural story is designed,and the new images of the well-known representative characters "Bao Gong","Gongsun CE","Zhanzhao","Song Huizong",the "chrysanthemum beauty" symbolizing the flower of Kaifeng,and the representative folk custom program "Wang Yuanwai’s marriage" in the park are selected for illustration creation according to the different identities of the characters.The illustration creation elements are applied to the design of affordable daily necessities for cultural tourism souvenirs in Qingming Shanghe Park,including stationery design,earphone box design,mask design,paper umbrella design,key chain design,hat design,silk scarf design,apron design,etc.The design practice of cultural tourist souvenirs in Qingming Shanghe Park presents the tourist souvenirs that tourists really need,and fully considers the regionality,commemoration,portability and practicability of tourist souvenirs.It is hoped that through this topic selection research,the cultural connotation embodied in the cultural tourism souvenirs of Qingming Shanghe park will be widely disseminated,the brand popularity and economic benefits of Qingming Shanghe park scenic spot will be expanded,and the development and growth of Kaifeng tourism industry and cultural industry will be promoted.