The Research On The Application Of Balanced Score Card In The Logistics Enterprise

Balanced score card is not only a strategy planning tool but also a strategy deployment tool, at the same time it is a kind of tool about the performance evaluation. As the rapidly development of logistics enterprise, how to measure the competitive ability of logistics enterprise become an important problem which business community and theory scholar care about. Take this as the starting point, depends on the Balanced score card branch customs station the analysis skeleton, and establishes the logistics enterprise place achievements anatomic model, based on this, sets at variance the physical distribution enterprise each management link achievements comprehensively to the overall achievements influence. And provides the quantification for the logistics enterprise in each operation link the decision method, and which is helpful for the logistics enterprise recognition and the excavation can display the link of competitive advantage.The paper divided into five parts:the first part is the introduction of this paper which mainly does the analysis about the research background and meaning and argument about the research method and creation; the second part mainly does analysis and narration about the research present situation of Balanced score card; the third part is the research of basic theory about Balanced score card. The Fourth part is an important part which is the Case analysis about the A logistics enterprise. The fifth part is the conclusion part.The main contribution displays in the following several spots:at first this paper carried on further combing to the balanced score card to summarize with the system, which is helpful to the rich and the development of balanced scorecard theory; The next this paper make the balanced score card introduce into the logistics enterprise, this to expands the balanced scorecard the application domain to have the very important theory and the practical significance; Finally this article adopts the case analysis the way, unifies a physical distribution company's situation specifically, launches to a physical distribution enterprise balanced scorecard concrete application and the implementation research, this article is a physical distribution corporate design balanced score card achievement flow system, which has the vital guidance significance to our country logistics enterprise as well as other enterprises.This paper has some conclusion as follow:Balanced score card could improvement the effect and quality of performance evaluation about the logistics enterprise. According to own practical situation, the logistics enterprise should use balanced score card-this strategic achievements inspection tool, must to finish the sufficient preparation difficultly, causes the high-level administrative talented person positively, the science plan balanced score card action program, only then like this only then can lay the good foundation for logistics enterprise's effective implementation of balanced score card.