| China's economic transition from planned to market gradually, the real estate industry is an important pillar industry of national economy, but the rapid investment growth and house prices rose too fast also brought many negative effects. In this very adverse environment, the real estate companies can optimize cash flow management, allows companies a competitive advantage in the future.Real estate industry is one of the basic industries of China. The smooth growth of real estate will help the prosperous of China's economy. In the last a few years, the real estate grew quickly. But the rapid growth of investment also causes some negative effects and the government publishes some policies to regulate the real estate market. The companies of real estate are in face of threatens and they should develop themselves to gain advantages.As there are larger scale and group companies of real estate, the real estate companies are worried about if they can enjoy consistent development. As fund intensive companies, the efficiency of fund management is critical to the development of real estate companies. The real estate companies should take fund management as the core of company management and set up a fund centralized management system.Now the real estate industry is in their developing period. The technique, management and service are not as good as that of modern countries'. So the real estate company should develop to Group Company, and count on human resource and brand, and take fund management as core management to develop the core competence, which will help the real estate company to develop healthily.The investment on real estate become more and more and the price of real estate soar up. The government becomes to take measures to regulate. The financial crisis forms the Unite State influence all the world and the real estate company are in face of many difficulties. This paper tries to solve these problems and help the real estate companies to gain competition advantage. The paper is meaningful and the reasons are as follows:Firstly, this paper can help the real estate companies to develop smoothly and consistently.Nowadays, the real estate industry of China is in its developing stage. The technique, management and service are not as good as that of modern countries'. So the real estate company should develop to Group Company, and count on human resource and brand, and take fund management as core management to develop the core competence, which will help the real estate company to develop healthily.Secondly, this paper can help the real estate company to control costs and the flow of fundThe plan can help the fund management of Real Estate Company. The real estate company should try to low costs and speed the flow of fund. The real estate company should control the costs all the process. The costs management includes the period of decision making, the design stage, the house removing, the bidding, the constructing, and the account settlement.Thirdly, this paper can help the real estate company competitive.The sales quantity is the sign of performance of real estate companies. Good sale can assure sufficient fund flow, which will lead to more profits and offer more capital to do more investment. The real estate companies can offer some value-adding service. For example, the real estate company can invite the customers to the party, which will help the real estate company to enjoy excellent sale performance.In this paper, we use the comparative analysis, investigation and research methods, and combining theoretical analysis and case analysis, study real estate company A funds management model, in combination with the characteristics of real estate funds management, and introduce Real Estate Management Group's funds management business in financial information. Mainly through a comprehensive budget management in particular, capital budget management and cash flow control, thus we can reduce their overall tax burden; maximize the value for money; enhance their core competitiveness and sustainable development. This article based on the analysis of A of real estate funds management companies in the high rate of existing assets and liabilities, excessive debt management; financing a single, over-reliance on bank credit; funds precipitation serious, efficiency is not high; investment with blindness and poor management, lack of funds and many other issues, design a business development fund management to improve the level of actual new ideas and new ways. And realize eventual combination of theory and practice. Finance Department is set up fund management center as A real estate fund management of company's commitment to the internal fund management institutions, the unified management of A such purchases and the subordinate members of the subsidiary companies. Establish and improve the financial management system to cash management system to ensure the smooth form of safe operation. The establishment of centralized funds management system; achieve deposits, internal loans, and settlement business information management and information service run. Establish centralized funds management system. Achieve deposits, internal lending, accounts operations information management and information services. Cash flow estimates of management as a means of monetary control and disbursement of funds to achieve pre-established business information monitoring control system.This paper gets some important conclusion as follows.Firstly, the capital centralized management can develop the financial management. Now the financial management of real estate emphasis profit instead of cash, which cause the real estate of China fall behind the real estate companies of modern countries. Capital centralized management can help the real estate company to design the financial management scientifically.Secondly, the capital centralized management can help the real estate to manage the budget real-time. Capital centralized management can describe the follow the cash, and find the important step, and find out quantitative standard to management.Thirdly, capital centralized management can help the real estate company to pre-warning financial problems. The company can pre-warning financial problem after they study the capital data in detail. capital centralized management can shorten the distance of the members of financial staff, which will help warning the financial problems in advance and help the real estate company to do better procession management. |
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