Heilongjiang Province Health Tourism Market Research

In the 21th century, with the high-speed development of economy, the quality of people's life and living standard are increasing day by day. The attention to health has reached unprecedented levels. The main theme of the wellness tourism which is a special tourism model is wellness, so it will become people's first choice of health tourism. The paper summarizes the correlative theory of wellness tourism of the world and the developing status. Combining with the correlative theory of economics, it discusses the developing status of wellness tourism market in Heilongjiang province, by using the questionnaire survey research methods, based on the research of the conceptions, the characteristics, and the types of wellness tourism. Then the paper further analyzes Heilongjiang wellness tourism market by investigating the market demand and product supply. In the end, it shows the problems and solutions to Heilongjiang wellness tourism market by comparing the supplying and demanding.