Program Management In China Telecom Industry: Motivation Factor Of Telecommunication Staff Analysis And Study

With the future development and market opening of telecommunication industry, China Telecommunication Operation Companies (CTOC) are to be faced more and more serious market competition, both in local and international market. CTOC have already begun their innovation to re-orientation and adjustment in strategy, which is directed by economic, technology and market development. Meanwhile, the new knowledge economic times raised a series of requirements on system and management. So, the researches focused on the human recourse management, especially on the motivation of employees, are the inevitable and important topic for companies. It will accelerate the improvement of management and strength of competition.Base on the Human Resource management, the whole study is composed of exploratory study and confirmatory stage. The first stage is to validating the effect of Poter & Lawer's model of multiple-motivation in CTOC and finding the key motivation factors which have the main effect on employees. Study is on the basis of home and abroad which have been conducted,we work on 5 ways: 1. explain the basic theory of the model;2. show the evolution process of modern encourage model;3. describe the structure of the model;4.define the detail meaning of the model variable; 5.analyze the paths and reasonable range of the model. The core of the research is the discovery survey of the encourage model, This research is going to prove how The Porter-Lawler motivation model works in the background of Chinese Telecommunication Operator and at the same time find the elements that can encourage the employees, also how people can develop this model. The ways of the research are :data collection, data researching and improve the encourage model. Those 3 ways also can show the author's working amount; then it will use questionnaire survey to get enough statistic, and pays much attention to the employee's attitude and value so that validate the revised model's consistency and reliability.The conclusions of the whole study are applied to the strategy of employee motivation. The general steps and methods are put forward. Especially, the specific strategies of employee motivation are established according to the important exogenous variables which have greater total effects.