The Study On The Application Of BI In MTA

Globalization, information, networking, professionalization and knowledge are the hot topics for companies in 21st century. With the globalization becoming a trend, more and more companies also attach importance to the information and technology. Applications, like MRP, ERP, CRM, SCM, PLM etc., have been essential tools to ensure the normal daily operation for companies. With the wide use of these applications, and wide use of Internet, companies are facing a problem on how to make good use huge amount of information, how to use these useful information to help to make strategic decisions.Business Intelligence (BI) is an application that can help company to turn information into knowledge then turn knowledge into profit. More and more companies invest a lot of money and resources to implement and develop the business intelligence applications. Some of them achieved a very good result after implementing BI. They can use BI to help the high-ups to make timely strategic decisions that can help the company to strengthen their leading position in the market. Others who successfully implemented BI can integrate BI with enterprise performance and KPI management to improve the performance of companies. But a lot of companies failed to implement BI and can't get any positive return on the BI investment. According to the statistics from Gartner, 70% companies who implement BI can't be satisfied with the result of implementation. In those companies, no one will really use the information from BI application. MTA Company which I served also implemented BI. With the deep application of BI in the company, BI becomes a key pillar of the company to help to implement strategies. Also with the integration with KPI and operational performance management, BI helps to optimize companies'operation, improve its efficiency, save cost and improve customer satisfaction.In this essay, I deeply analyze the implementation and application of BI in MTA, also combining with the study of company's strategy, I found out that in order to achieve the good result on BI investment, BI implementation should be aligned with company's strategy. And I also analyze how to better use BI with the integration of KPI and scorecard. With the study on the technical architecture and team and human resource setup, I also pointed out how to ensure the BI to be successfully implemented.I hope this essay can help those companies who are going to implement BI or those who are implementing BI to know how can implement BI successfully. I also hope that more and more people after reading this essay can know how to use BI to build competitive advantage for a company in this fierce competitive environment. I really hope that the study of MTA BI application can be a reference for other companies to fully utilize BI to help them to save cost, improve efficiency and strengthen the competitive advantages.