| National mid-and-long term education reform and development plan was released, due to community vigorously promote education,the community, each kind of education elements of consultation like mushroom growth appearance. Education consulting industry increasingly competitive, JA education consulting firm increasing challenges facing the development. therefore, How to carry on the appropriate strategic localization in the keen competition environment, to educates the consultation enterprise the survival and the development is very important to theory and the practical significance.In this paper, the theoretical literature related to strategic management research, combined with China's educational development and the consulting industry's problems, education and consulting firm of JA within the competitive strengths and weaknesses, external opportunities and threats in-depth research and analysis. At the same time, using " SWOT "analysis methods to display their strengths, to seize the strategic choice of policy and market opportunity, made a "customer first, integration, diversification, brand development" growth-oriented strategic systems. Finally, in determining the growth-oriented development strategy, base on that proposed "clear main business location, the establishment of professional service team, new ideas for operating cost advantage" strategy implementation measure to ensure that the final selection of growth-oriented development strategy effective implementation.This paper aims to study the impact of the development trend of Chinese higher education consulting and training,to develop JA education development strategy consulting firm. This study aims to identify the company's strategic positioning, to develop practical implementation strategies to effectively guide the company's next stage of development the ultimate goal. |
PDF Full Text Request