The Research On In-depth Development Of The Tourism Product Of The Chengdu Jinjiang South Bank Cultural Leisure Zone

Tourism products is the existence and development of the tourism industry on which the core and the material foundation, the depth of the development of tourism products to increase the tourist attraction of tourism, competitiveness, tourism and tourism to achieve sustainable development, an important channel for industrial restructuring. China is one of the most abundant water resources, urban waterfront resources are rich. However, Urban waterfront tourism products, generally has a range of questions, such as a single tourism product mix, most of the initial low level of the traditional tourist products, tourism products with lower value-added, a shorter period of time of appropriate travel, not enough deeper cultural content. So tourism product are no longer able to adapt to the scientific development of tourism, tourism product must upgrade and transit imminently.Based on this background, the author from the concept of tourism products and related theory of the Urban waterfront, draw the conclusion of their predecessors'research in the tourism products and Urban waterfront, to analysis of our current tourism products of China's Urban waterfront problems and trends. In accordance with the market theory, the regional symbiosis theory, the spot–axes system theory and the theory of sustainable development, based on the analysis of conditions of the Chengdu Jinjiang South Bank cultural leisure zone development, from the four aspects below: the spatial structure of tourism products, the structure of the time, the structure of the type, the structure of elements ,to analyze its tourism product development problems, and respectively brings forward the deep developed thinking and the corresponding countermeasures:(1)In the space structure, through the tourist attractions, tourist attractions, scenic spots around the optimization of co-operation to achieve the spatial pattern of tourism network to points and lines to promote the coordinated development of surface-depth development of tourism products.(2)In terms of time structure, through the tourist market, the type of tourists, stay in the optimization, the realization of cross-border travel to the destination changes, to tour the depth co-ordinate the development of tourism products.(3)In the type of structure, through the Sightseeing tours, cultural experience tour, water-based leisure travel, multi-level optimization of product structure, to change the tradition of a single type of structure of the tourism product in order to "Three Kingdoms Culture" brand tourism products to promote the depth of tourism product development.(4)The elements of structure, through the food and beverage, hotels, transport, shopping, and entertainment elements of optimization, such as optimization, a reasonable increase the effectiveness of Tourism Economy, Trade and Industry to promote industrial restructuring tourism depth of the development of tourism products.Sound ecological environment is the basis of the depth of development, product improvement is an important carrier-depth development, and cultural characteristics is the depth of the development of core competitiveness. We should pay attention to and strengthen the national Chengdu Jinjiang South Bank cultural leisure zone protection of ecological environment and the "Three Kingdoms Culture" of human resources. The development of tourism products should firmly grasp the "Three Kingdoms Culture" core brands, through the six elements of a comprehensive tourism product optimization, form a complete chain of the tourism product development, design integrity of tourism products, to achieve the conversion of resources to products, products to the promotion of the market in order to achieve scientific development of sustainable tourism.