Study On Rural Tourism Products Depth Development

Rural tourism is the new industry which on the century 70's developed. Along with our country economy unceasing development, the China's rural tourism is thriving in the impetus of "the three-agricultural policies" and "integration" process, but it is still on the initial development stage. Meanwhile, Common throughout rural tourism products have been adapt to the rapid development of new tourist market demand difficultly. And rural tourism products cannot satisfied with the tourist's new need. Therefore, rural tourism products' development needs a system theory and empirical research to rapidly instruct to be health sustainable development.The thesis analyzes the current situation of development of rural tourism products at first and sums up its present research progress. It draws out the rationale and the logic framework of the depth development of rural tourism products, and finally feasibility study proves the rural tourism products depth development pattern.Basic theoretical research. First of all, the thesis systematizes relevant theories of rural tourism; clearly define rural tourism and village tourism products' intention and characteristic, elaboration concludes the system of rural tourism products. Then the sustainable development theory, the experience culture theory, the cultural marketing theory as well as the RMP development theory as rural tourism product depth development of the theoretical support to demonstrate it's suitable theoretically. Ultimately, through the market analysis of rural tourism products, the resources products analysis deduces the rural tourism product depth development model.Empirical research. The thesis firstly from the regional environment survey, features of the tourism resources and evaluation, the tourism develops of SWOT analyze three aspects to carry on the feasible study for the rural tourism products development of the XIJIASHAN tourist District. Next, it elaborates the entire tourist district's tourism products depth development mentality. On this basis, the thesis through three aspects which include the tourism product optimization, tourism portfolio optimization, brand optimization for the XIJIASHAN tourist district to demonstrate the depth of tourism product development, as well as discuss the tourism marketing plans and the development of guarantee system.