Study On Strategies Of Snack Food Industrial Development In Jinjiang City

Along with the country’s economic development and social progress， the leisurefood is becoming popular among the public.Food industry is the human life industry，thelevel of modernization as well as the pace of development of a national or regional foodindustry have become an important indicator for judging the national or regional people’squality of life and the degree of improvement.Jinjiang City is an important leisure foodindustry base， has formed its own characteristics and advantages of the brand， andshowed a number of famous brands.Food industry has a more and more importantcontribution and radiation effects to the county economy，its economic role has becomeincreasingly evident.As leisure food enterprises in Jinjiang are faced with great chance ofdevelopment， the strength and risk of marketing competition are increasing， how tomake further development of JinJiang’s leisure food industry has been an importantissue for the whole leisure food industry.This thesis can be divided into six parts. Part1is an introduction which confessesthe research background， the goal and the significance of this thesis，the researchmethods and so on.Part2analyzes the domestic and foreign literature about leisure foodindustry as well as leisure food industry developmental strategy，in buys in thepredecessor research in the foundation，separately introduce sustainable developmenttheory， system theory， leisure economics theory，and industrial competitivenessevaluation theory.Part3discusses the study area， including industrial developmentbackground， development status and problems， then associated dataanalysis.According to Michael Porter diamond model，part4carries on the analysis tothe Jinjiang leisure food industrial competitiveness form6aspects the element ofproduction，the demand，the related supporting industry，the enterprise， the opportunityand the government.Part5gives concrete suggestions to promote the Jinjiang leisure foodindustrial competitiveness，mainly about a cost leadership strategy， brand strategy，focused strategy， and technology innovation strategy.Part6is conclusion.