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Chongqin QinChuan Industrial Group The Five-Year Development Strategy Research

Posted on:2011-03-14Degree:MasterType:Thesis
Country:ChinaCandidate:T RanFull Text:PDF
GTID:2219330338966411Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Chongqing qinchuan industrial (group) Co., LTD. Is an automobile parts design, production and sales of private enterprises, the company through ten years of development completed certain funds, technology and talents, is preparing to accumulate in the increasingly fierce competition in the market of auto parts of second venture. Company executives repeatedly not only, more to his cart, namely must look at the company's strategic planning, made clear the development direction and the development goal, clear thinking, fully develop effective use of various resources, conform to the enterprise environment changes, to obtain competitive advantage in the competition and maintain competitive advantage.From chongqing qinchuan industrial group, with the strategic planners, the actual situation of the company, the strategic management theories and models of chongqing qinchuan industrial group in the next 5 years (2010-2014) the developing direction and development goals to comb. Based on the strategy of industrial group, chongqing qinchuan analysis, simply introduces the basic situation and the development of the company, the company and the related comprehensive SWOT model is established, the factor analysis through different combination selection strategy; company On company strategy based on the analysis of the strategic positioning of the development goal, and to achieve company's overall development in nearly five years and direction, The company's overall strategy of the supporting functions, including strategic development, production, sales, finance, human resources, organization, enterprise culture and enterprise informatization strategic, considering the functions of manufacturing enterprise, the company's strategic focus so function of production, r&d and sales.
Keywords/Search Tags:Strategic Planning, Strategy Analysis, Strategic Objectives, Functional Strategy
PDF Full Text Request
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