Research On Development Strategy Of HY Building Material Co.

As global economy growing and China’s market economy developing, Enterprises arefacing complex economic environment and fierce competition, How to survive and becomebigger and stronger, and to get sustainable development is an urgent thing to be solved. Frominternational successful enterprises，we can see they can’t get successful without theguidance of development strategy. Not only large enterprises use development strategy，someof small and medium-sized enterprises are also in guidance of development strategy. Theobject of this paper-A building materials company is a typical of small and medium-sizedenterprises chosen from Changchun City. It has just emerged from difficult period of theventure, and is about to enter the expansion phase of transition, while the marketenvironment it faced is also changing a lot. Faced with grim situation of the externalenvironment, how to choose a breakthrough and a clear way to seek long-term sustainabledevelopment is an urgent problem to be solved. The purpose of this paper is to makedevelopment strategy through analysis internal and external environment of the A buildingmaterials company, and also to give other small and middle enterprises warning andreference.In Chapter1-the background of the paper is described, basic theory of strategy andgeneral statement of the basic situation of A building materials company is listed to makereaders clear. In Chapter2, the external environment for A building materials company isstudied in-depth analysis from the macro, meso and microscopic levels, and finally we makea comprehensive analysis by competitive situation (CPM) matrix and External FactorEvaluation (EFE) Matrix. In Chapter3, we listed development status of the A buildingmaterials company, its characteristics, advantages and obstacles to develop and its problems,and finally we make a comprehensive analyzed by internal factors evaluation matrix (IFE)matrix. In Chapter4, we make SWOT matrix analysis based on first three chapters anddevelopment strategy plan and control is made out. In Chapter5, there is the summary andoutlook. In a summary, Information literature method,combination of quantitative andqualitative methods, expert advice is used in this paper to make analysis of the externalenvironment and internal environment of A building materials company, opportunities andthreats, strengths and weaknesses are defined. And then its vision is made, according to the development vision, specific development objectives and methods of business segments aremade, and Evaluation and Control Methods of Development Strategy Implementation isgiven too. The process of making development strategy for A building materials companyplays a role of guidance and reference for similar types of small and medium-sizedenterprises.