The Research On The Development Strategy Of Suzhou Sound Scientific Instrument Co.,Ltd.

Analytical instrument industry is the strategic industry and the base of the national economy,is the source of integration of industrialization and informatization of the strategic development of new industries,to actively promote the upgrading and modernization of national defence construction and improve the living standards of the people have a positive role in industrial restructuring.In the major engineering and national defense facilities,industrial equipment,intelligent instruments and sensors and control systems they have formed is an indispensable core equipment and basic technology,the influence of each party is directly related to the safety of national security and national economy face.The vast majority of industrialized countries have developed the intelligent instrument technology into the national development strategy.From the beginning of twenty-first Century,China instrument industry sales are also constantly refresh the record: 2004 sales of 100 billion yuan,in 2006 sales of 200 billion yuan,in 2009 sales of 400 billion yuan,in 2013 reached 700 billion yuan,in 2014 exceeded 800 billion yuan,is expected to exceed 10000 yuan mark to the industry in 2016.Since the party's eighteen,adhere to Scientific Outlook on Development,the implementation of innovation driven development strategy to promote the supply side adjustment,promote the optimization and upgrading of industrial institutions.To implement the "12th Five-Year" national strategic emerging industry development plan "and" industrial restructuring and upgrading plan(2011-2015)",to enhance the intelligent instrument and sensor industry innovation and international competitiveness,promote the intelligent instrument industry and sensor innovation,sustained and coordinated development,the Ministry of science and technology industry the Ministry of information,the National Standardization Management Committee and the Ministry of finance has organized the formulation of" accelerating the development of action plans of sensor and intelligent instrument industry ".The implementation of the plan for 2013-2025 years.In the meantime,in order to more effectively guide the various regions and departments to carry out the development of the cause of the development of strategic emerging industries,development and Reform Commission with the relevant departments,organize the preparation of the "strategic emerging industries focus on products and services to guide directory".Energy saving monitoring,efficient energy storage and energy metering,intelligent measurement and control devices,such as instrumentation,environmental monitoring equipment and emergency treatment equipment are reflected in the directory.Special subject groups Chinese Academy of engineering project in a "strategic research" manufacturing power--instrument field start will be held,the project Chinese Academy of engineering research,"manufacturing power" strategic research on the project,the main contents of the project include: specific standard system how to make custom power according to the manufacturing industry;the status of international and domestic manufacturing development,analysis of the causes of current Chinese manufacturing industry development dilemma;thus formulate measures and suggestions for the next phase of the rise of manufacturing Chinese.So in the near future the growth of China's analytical instrument market will be unstoppable.This paper first introduces the research background and significance of thesis research,put forward on the basis of the content and research methods of this study,with reference to the advanced research results of some foreign experts and scholars,and it is the theoretical basis for this study.Secondly,this paper sorts out the general situation of the enterprise,and systematically analyzes the basic information of the instrument industry.Thirdly,the author analyzes the external strategic environment and the internal strategic environment of the acoustic instrument,and draws the opportunity and threat of the external environment,the advantages and disadvantages of the internal environment.On this basis,the author use SWOT to analyze the alternative strategy of Suzhou wave sound scientific instruments Co.Ltd.has made the analysis evaluation,and then use the QSPM matrix to choose the strategy of Suzhou wave sound scientific instruments limited.Finally,in order to realize the vision and mission of the sound wave instrument,and according to the company value and the strategic goal of the sound wave instrument,the development strategy of the growth strategy is established.This paper analyzes and summarizes the main strategies for the implementation of the sound wave instruments are: the implementation of the University and the Institute of scientific research institutions and analysis instruments industry stakeholders of product development.Establish a sound marketing network,expand market share.Focus on improving the marketing capabilities of enterprise products in the traditional core industries,and strengthen the construction of sound brand.Multi channel financing,while reporting and public relations for more government financial and tax support.Do a good job in human resources management system,for the future development of the company,do a good job in human resources reserves.