| HD software company, as a small and medium-sized software enterprise, has experienced the rapid development of system integration business since 1996, has accumulated rich experience in the industry and the original capital. Since 2010, a lot of effort has been devoted to the development of SAAS software, which is in the development stage. After several years of research and development, products have been gradually formed and put into the market. Is currently in transition stage, how to adjust the company's strategic planning, effective use of limited resources, to ensure the company restructuring and development smoothly and get the corresponding market share, is the important problem.Firstly to HD software company basic situation, main business and products, forms of organization and human resources, technology level, management ability, market, financial situation and faced with the problem of analysis of development course and present situation of the company, and then uses the pest method to the present stage of the macro environment analysis, Porter's five forces model of the industry environment and competition structure of analysis, Boston matrix analysis the company's internal resources and capabilities, and the use of SWOT analysis and the SWOT matrix analysis of internal strengths and weaknesses and external opportunities and threats. And according to the results of the analysis proposed HD company's strategic development plan and the key points of implementation, has established the HD software company's development strategy, clear the company business development plan, and from the company's market positioning, development goals, technology, service, management mode, management can force, personnel training and human resources management proposed corresponding measures, for the company to formulate strategic development plan provides the basis, and to have the same scale of enterprises in the strategic development planning is to provide data and cases. |
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