The Study Of Strategy Management On Xinjiang Tian Ye Water-Saving Production

Facing serious shortage of the water resources, all the countries in the world took a variety of water-saving measures and water-saving technologies to solve the water tension. China as one of the countries with water shortages, has made great progress in the agricultural water-saving irrigation technology introduction, absorption, innovation, promotion and other aspects. Xinjiang Tianye Group as the largest agricultural water-saving irrigation equipment manufacturer, has successfully developed drip irrigation technology in the Xinjiang Oasis and the mainland provinces (autonomous regions) in large scale applications, has made significant economic, ecological and social benefits. but there are also many shortages in the promotion of the process about drip irrigation products.In this paper, I chose Xinjiang Tianye as the typical case to study its operational strategy. in the collection, reading literature on the basis, through Xinjiang Tianye Group and the national water-saving irrigation technology research center (Xinjiang) of field research, with the Strategy management Theory to do a detailed exposition of Tianye saving products in the promoted practice, with theory into practice, using marketing operation science, marketing, operations management, institutional economics, strategy management, regional economics and other disciplines related theories empirical study and analysis the operational strategy of Xinjiang Tianye water-saving products. SWOT analysis and PEST analysis to be used to conduct detailed analysis about the internal and external environment for Xinjiang Tianye in order to make enterprises more suitable strategic location and choose. The full text has five chapters, in reviewing domestic and international agricultural water-saving irrigation technology development, describing the trends of the agricultural water-saving irrigation technology, focusing on the marketing status of Xinjiang Tianye water-saving products, and analysis the existing problems. From the enterprise's marketing strategies and innovative strategy and human resource strategy, the international strategy, capital operation strategy for the five aspects to analyze the strategic location and appropriate choice.From the national and enterprise levels, Proposed the state should improve agriculture water-saving policies and regulations, enterprises should strengthen the technological innovations and changes in business strategy, Companies should step up publicity efforts and strengthen the Public Relations. To make Tianye water-saving products to serve the agricultural water-saving irrigation industry better.This paper aimed to study the strategy of Xinjiang tianye, countermeasures and suggestion were proposed to popularized the water-saving products to Xinjiang Tianye. Clearly show that business in the face of the market and of changing circumstances and faced with crisis, the environment, and the market change to formulate correct enterprises to develop new strategies.