Research On The Development Strategy Of Xingtai Water Industry Group

Water is the foundation of people's life and production activities.Promoting the development of the water industry,improving the water supply capacity and improving the sewage treatment capacity is one of the fundamental contents of the construction of China's modern public service system.At present,with the support of many favorable policies of the state,China's water industry is expanding its market scale,its market mechanism is becoming more flexible,its benefits are gradually increasing,and its competition is becoming fiercer,which makes water enterprises have a rare opportunity for development.However,although the water industry has basically guaranteed people's demand for water supply at present,with the acceleration of urbanization and the increasingly severe environmental pollution situation,the shortage of water resources and the problem of water pollution caused by insufficient sewage treatment capacity have gradually become prominent.At the same time,society has put forward higher requirements for water enterprises in terms of water supply quantity,water supply quality and security.In this situation,Xingtai Water Industry Group co.,ltd.faces a huge challenge in the development opportunity.This challenge comes from both the pressure brought to the enterprise by the above-mentioned changes in the external environment and the pressure brought to the enterprise by the lack of internal management level,low operation efficiency and unreasonable resource allocation.In order to give full play to advantages,overcome disadvantages,seize opportunities and avoid threats,we must systematically formulate the development strategy of Xingtai Water Industry Group co.,ltd through scientific methods to point out the direction for Xingtai water industry group co.,ltd.This paper takes Xingtai Water Industry Group Co.,Ltd.as the research object.On the one hand,it analyzes the external environment of Xingtai Water Industry Group Co.,Ltd.through PEST analysis and Five Forces Model,lists its opportunities in favorable policies,government support,market expansion and threats in industry competition and regional restrictions,and obtains data through questionnaires to form EFE evaluation matrix to quantitatively analyze the external environment of Xingtai Water Industry Group Co.,Ltd.;On the other hand,through the analysis of enterprise resources and capabilities,it lists its advantages in regional market position,operation capability,water quality monitoring level,talent reserve and other aspects,as well as its disadvantages in financing capability,internal management and unbalanced talent structure,and obtains data through questionnaires to form an IFE evaluation matrix to quantitatively analyze the internal resources and capabilities of Xingtai Water Industry Group co.,ltd.Through the above internal and external evaluation analysis,combined with SWOT matrix analysis,it is determined that Xingtai water industry group co.,ltd should choose the growth development strategy.After that this paper compares the diversified development strategy with the integrated development strategy.Finally it gets the conclusion that Xingtai Water Industry Group Co.,Ltd.should focus on two core businesses of public water supply and sewage treatment-reclaimed water reuse,enhance the competitiveness of Xingtai Water Industry Group through the implementation of the integrated development strategy,and promote the rapid development of the enterprise.According to the results of the analysis,this paper also formulates the implementation path of the development strategy,and finally puts forward corresponding safeguard measures to provide effective guarantee for the implementation of the integrated development strategy of Xingtai Water Industry Group.Through the study of this paper,it is expected to provide some reference and guidance for the implementation of development strategies of other enterprises of the same type,which has important practical significance in further for promoting the development of water industry.