The Research On Development Strategy Of Guangdong No.2 Hydropower Engineering Co.,Ltd.

With China's development and utilization of water resources, the great western development, accelerate energy structure adjustment and support of "agriculture, countryside and farmers" series policy implementation, water and electricity infrastructure spending last for years, at a higher level of Chinese water conservancy construction enterprise to bring a new strategic opportunity. However, along with the strengthening of water conservancy construction market with development of the increasingly intense competition. In the current hydropower construction market opportunities and threats, both their own advantages, how to exert enterprise grasped the opportunity to promote development, China is building enterprise must face up to the electricity.Guangdong hydropower since its inception, mainly engaged in hydropower construction business, the pearl river delta region of hydropower construction leading enterprises. In recent years, the company in stable market share of hydropower construction fields outside, and actively expand the hydropower construction business. In this background, the guangdong hydropower had to timely adjusting company overall development strategy, scientific and reasonable development strategy to promote the company's continued development.Putting the Guangdong hydropower as the research object, this paper sets up the development strategy, analyze and forecasts the development targets and puts forward strategy measures based on the analyses of the construction background and environments.Firstly, the paper introduces the strategic management and the development of hydropower construction enterprise theory. Secondly, the author conducts the respective analysis and research of the macro-environment affecting the company's development, the overall environment of the construction industry and the water conservancy construction environment, expects the outlook of the water conservancy construction. Then, the paper focus on the analysis of Guangdong hydropower internal environment and competitiveness, And points out the advantages and disadvantages of our hydropower construction industry. On this basis, it used the SWOT analysis , the future general development strategy of l Guangdong hydropower was draw up. A detailed study of market development strategies, capital operation strategies, brand strategy, institutional strategy, technology innovation strategy. To ensure the smooth implementation of the development strategy of finally proposed in this paper, the implementation of the strategy of guangdong hydropower development measures.