Research On Developing Strategy Of Y Construction Material Co., Ltd

The strategy means a thoroughly design for development aims and ways in accordance with the existence and long-term growth of enterprise based with its external environment and internal conditions and resources. An enterprise should a broad view, set up a long-term target with all the changes in order to survive and make progresses in the tough environment. Making Strategy can better sustain the corporation's development and achieve its target.Y Construction Material Corporation in Jiangsu Yancheng as a manufacturing and promoting enterprise in Jiangsu Province and Yantze River Delta Economic Zone plays an important role, whose duty is to supply the products and satisfy the market need at the same time, to realize their own by leaps and bounds. In this paper, classical strategic management theory, theory of competitive strategy, core competence theory as the support, using survey research, comparative law, chart analysis, qualitative and quantitative research methods, a more detailed review of Y Construction Material Corporation development process, described in Y construction material corporation, the basic status quo, using PEST analysis, Porter's Five Forces Analysis, EFE analysis and SWOT matrix analysis, IFE analysis methods, respectively, facing the external environment and internal environment are analyzed, and on this basis, Construction Material Corporation made light of the actual mission and vision and strategic objectives. At the same time, the use of analytical tools to determine the corporation QSPM the next few years to take a combination of strategies, that is the main growth-oriented strategy in order to stabilize secondary-type strategy. In order to ensure the smooth implementation of strategies, it followed by the strategic control of the process and manner.Based on the Y Construction Material corporation depth analysis derived from the strategic program, not only for the achievement of the sustainable development of our company has important practical significance, but also for the medium and small enterprise reform and development of diversified enterprises also have some reference value, and learn.