The Research Of Qingdao Ocean Spring Resort Leisure Tourism Project Investment Decisions

Currently, tourism has become one of the main ways for people to relax, causing a gradual increase in travel demand. Meanwhile, the development of the tourism industry has a strong external role in making tourism projects attract more investors, resulting in the tourism market. The tourism development needs of many departments, coordination and cooperation between industry, tourism earnings will be subject to many external factors, has some risks. Therefore, in the face of fierce market competition and risk of return, investment in tourism projects need more practical reasons for the decision-making methods.As a famous tourist city of China, Qingdao City, the tourism market after years of development has become more mature, Travel industry structure is from the traditional sightseeing to leisure tourism and the combination of modern travel patterns change, Qingdao city and surrounding provinces have higher income residents of the growing demand for holiday promotion, which gradually push the tourist resort Trend to holiday entertainment, began to enter the stage of comprehensive development.To speed up the pace of building Aoshan groups to promote the pace of regional development and construction, broadening financing channels, Oct. 31, 2007, approved by the People's Government of Jimo City, Jimo City Land Resources Bureau in Qingdao coastal highway on both sides, large mouth around any the implementation of six bundled listing to sell state-owned land. Hong Kong China Travel (Qingdao) Ocean Spring Resort Co., Ltd. through competitive bidding to obtain the transfer of land use rights and land ownership have been completed documents. In accordance with the listing documentation requirements, the coastal highway east of the nature of land use as a commercial and tourism sites. Through the development of the domestic tourism market trend analysis, combined with status of tourism infrastructure in Qingdao, Hong Kong China Travel (Qingdao) Ocean Spring Resort Co., Ltd. decided to use its parent company, construction of tourist facilities in the many years of successful experience, combined with the location advantages of land to build large integrated tourism resort facilities.The main research content of tourism investment projects, including the theory and methods of analysis of tourism investment projects discussed in the decision-making methods and content. Through the international tourism market, China's tourism market, Qingdao City, analysis of the development of the tourism market, Qingdao Ocean Spring Resort project forward a market analysis. In this paper, based on research of other scholars, focused on tourism investment projects of the environmental and ecological analysis, and financial evaluation of the content of the project investment decisions.Through literature and empirical research, the main conclusions of this study are: tourism investment project has a strong dependence, relevance, revenue, and by the location of seasonal effects and so on. At the same time projects also face resource integration, tourism planning and financial risk, making the tourism project has a high sensitivity of the future market, resulting in earnings uncertainty. Also because of increasing travel demand and strong investment externalities, caused by the competitive tourism market.