Research On BF TV Shopping Company Limited Operation Mode

There are already twenty years from the TV shopping appeared in China, The television industry flourish, to provide a broad space for development of television shopping. In the past twenty years, TV shopping from rapiding development to the depressed depression, and then to2006, TV stations to be rectified energetically, while the TV shopping industry usher in the second spring. TV shopping as a third sales representatives for the media revolution, not only providing another way to get more profit, but also providing a new form of shopping for custom. At present, there are above500TV shopping company in the country, in which professional TV shopping channels are more than100. There are four kinds of operation mode,as" sit shop"," run shop", national professional television shopping channels and TV direct sales network.This paper mainly settled in the new competitive environment, with BFTV Shopping as the research object. This paper is divided into six chapters.Based on the BFTV shopping limited company, to analysising its operation mode. Find out the problems and then puts forward the feasible proposal. The paper is composed of six parts for five chapters and the conclusion.The first chapter briefly introduces the research background and the significance, the domestic and international research development statues, which leads to the main research content and methods of the thesis.The second chapter, to explaining concept, operation mode and the main flow about TV shopping.The third chapter, from the organizational structure, business process and every link of operation status to understand BF TV shopping limited company background.The fourth chapter, to analysis the BF shopping existing operation mode, through the SWOT analysis method, five forces model and4C theory to derive the current operation mode and the operation of the problems.The fifth chapter aims at the conclusion to solve problems one by one, to be proposed for BF shopping development feasibility opinion.The last chapter to conclusion of the main content of this paper is summarized and put forward the deficiency of the research and the prospect of future development.