The Research On The Business Operational Mode Of The Wechat Subscription

With the increasing popularity of the Internet applications in China,the development of the network technology has changed a lot.Since 2011,the WeChat has been launched and with a series of reforms in the next few years,the WeChat public platform successfully entered the users' visual field.At present,the objective value of transmission and commerce of WeChat has been displayed,which brings sufficient imagination of the WeChats' development trend in the future.However,there is a universal phenomenon that the official accounts are more willing to pay more attention to opening accounts rather than operate it.besides,they also lack of consideration and systematic induction on commercial Wechat official accounts.Moreover,they have been exposed a host of problems in operation exploratory stage,it rules the Wechat public platform to draw on invisible shackles of the platform's construction and long-term development.As based on the commercial WeChat public numbers,first of all,We should make a clear concept definition of it.At the same time,making inductive analysis of the current major commercial public operations mode through consulting massive domestic and foreign documents and doing case studies.They are divided into 5 derivative mode:Content marketing mode,020 operation mode,Crowd-funding mode,Traffic realization mode and value-added services,and then we should combine the constituent elements and internal mechanism of it.To find the criticisms in the operation process of the commercial Wechat platform through analyzing the current operation situation and the advantages and disadvantages of different types of business models.As a part of the business market,commercial Wechat platform not only target for profit,but aslo should undertake social responsibilities.Therefore,in the fourth chapter,we mainly focus on the collision and fusion between commercial public economic benefits and social responsibilities.Finally,it is believed that the commercial Wechat public number has huge space for development in background of the new media.Aiming at the existing problems,I put forward targeted proposals combined with the operating rules of commercial Wechat public numbers:through strengthening the industry norms?augmenting media linkage?multichannel communication which it forms a synergistic effect,all of these can provide an opportunity for the commercial public the development and the birth of innovations.