TV Media And The Popularization Of Agricultural Science And Technology Win-win Strategy

With the process of globalization and information technology continues to advance,gradually replacing the traditional TV media of mass communication technology into people'sattention, and in the promotion and dissemination of modern agricultural technology on theroad to play a very important role, but the information led to the Internet The birth oftechnology, but the TV media in the promotion of agricultural technology in an awkwardposition. At the same time, the dissemination and promotion of agricultural technology moreand more dependent on the media, have spread through the media to make science andtechnology serve as a model, radiation, leading role. TV media and agricultural science andtechnology are inseparable, relationship between the role, impact and effect each other. Thisarticle attempts to promote agricultural science and technology television media and theiradvantages and disadvantages of both analyzed and summarized, discussed through thewin-win strategy to play and improve the television media, communication and diffusionfunctions, to promote agricultural science and technology more widely in the promotion anddissemination, so that To achieve the perfect win-win situation between the two rising intandem with state.In this article, qualitative analysis, comparative analysis and case study, the media and ontelevision to promote the understanding of agricultural science and technology to furtherprecision, scientifically reveal the inherent law of development of both, to grasp the essence,clear relations, predicted that the global process of information in the television media, On theTV media and win-win strategy for promoting agricultural technology, comprehensive system.Research indicates that television media to promote the role of agricultural technology andinfluence is indispensable. TV media and online media integration is the future, the primarymeans to promote agricultural science and technology. Integration of new media from theretina to promote agricultural science and technology in the main practice-oriented and futuredevelopment trends, to integrate theory with practice, analyze, summarize, and televisionreveal the relationship between agricultural science and technology, role and position of thetwo to achieve Win-win strategies to achieve the ultimate goal of win-win situation.