Research On Agricultural Science And Technology Information Service Based On Tik-tok Platform

With the advent of the information era and the improvement of national quality,farmers have increasingly recognized that "science and technology are the first productive force",and the demand for agricultural science and technology information is increasing day by day.Tiktok platform faces users and focuses on the agricultural field,taking advantage of short video to usher in new opportunities for the development of agricultural science and technology information services.This research focuses on the agricultural science and technology information service based on the Tiktok platform,discusses the agricultural science and technology information service based on the Tiktok platform from the theoretical level,and deconstructs the agricultural science and technology information service activity based on the Tiktok platform through the information system theory and information service theory,and believes that the service activity includes three elements: user group,service content,and technical support.Taking the elements of the service activity as the direction,the quantitative research method and questionnaire survey method are used to investigate and analyze the current service activity from both the service provider and the service object.It is believed that the current agricultural science and technology information service based on the Tiktok platform has four development difficulties at the user group level,service content level and technical support level,which hinder the development of the service.Then analyze these dilemmas,understand their causes,and put forward corresponding solutions,hoping that agricultural science and technology information services based on the Tiktok platform can break through the dilemmas and achieve more long-term development.