| The definition, classification and characteristic of Internet TV are analyzed in this paper firstly. Internet TV is a new media which is different from the traditional TV. Internet TV is not born over night in China, which is closely interrelated to the development on technology and the improvement in needs of people reception. At present, the internet TV is in the rising period in our country, and at the same time, some questions begin to emerge in the process. Whether the traditional media or private capital, they face opportunities and challenges marching to Internet TV. The writer chooses CNTV and PPTV as cases to find the revelation for the industry. At last, passing through the whole paper, the writer puts forward the strategy directed toward Internet TV industry problem. |
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