Research On The Current Situation,Problems And Countermeasures Of New Media Communication Of Rural Tourism Information In Shennongjia

Recent years,rural tourism is showing a vigorous development trend,which is a great practice and a true portrayal of the realization of the theory of "invaluable assets" proposed by General Secretary Xi Jinping.In order to achieve the economic and social development goals of Shennongjia Forest Area,the local government proposed in the "2021 Shennongjia Forest Area Government Work Report" that it is necessary to promote the quality and upgrade of large-scale tourism and promote the early realization of rural revitalization.Since the "Thirteenth Five-Year Plan",the cultural tourism industry in Shennongjia Forest District has relied on rich cultural tourism resources,tapped the connotation of cultural tourism,made efforts to build the brand of "world famous eco-tourism destination",built a modern industrial system of cultural tourism,and improved the cultural tourism service industry.The development level and level of the forest area will promote the transformation and upgrading of the cultural tourism industry in the forest area.Since entering the "14th Five-Year Plan",Shennongjia’s leisure agriculture and rural tourism have ushered in a new opportunity for development.As far as rural tourism in Shennongjia is concerned,how to carry out high-quality and efficient communication activities on new media platforms is the key work and task goal of current tourism communication.In order to promote tourism development and information dissemination in Shennongjia Forest Area,and help rural revitalization,this study carried out in-depth and systematic research and discussion on this by using the methods of interviews and questionnaires.From the perspective of communication,using the theoretical knowledge of communication,firstly analyze the current situation of Shennongjia tourism information dissemination,especially the dissemination on new media platforms such as Sina Weibo,We Chat,Douyin,etc.At the same time,a questionnaire survey was conducted on tourists in the Shennongjia area,and local staff were interviewed.On this basis,the tourism promotion strategy under the new media environment is discussed.This paper believes that although the tourism information dissemination in Shennongjia Forest Area has achieved certain achievements and has had a certain impact,it also faces many problems,including the lack of pertinence and specialization of new media propaganda content,the lack of professional propaganda,and the lack of specialized propaganda.Talents,and the lag in interaction and feedback mechanisms.In this regard,corresponding countermeasures must be taken to solve it.Specifically,it includes: optimizing tourism publicity content,highlighting brand characteristics,and deepening tourist experience.At the same time,it conducts extensive publicity with the help of various new media platforms,improves the new media publicity matrix,attaches great importance to the cultivation of compound talents,and strengthens the communication and interaction between new media and tourists,and so on.Only in this way can we realize the reform and innovation of tourism information dissemination,improve the popularity of Shennongjia tourism brand,attract more tourists to visit,thus promote the comprehensive economic and social development of Shennongjia forest area,and realize the task of rural revitalization as soon as possible.