Commonweal Path The Chongqing Tv Exploration Of The Development Research

In october1,1998,the program of Chongqing Satellite Television was officialiytransmitted to the world through the satellite of Asia-Pacific1A, covering China andSoutheast Asia. So far, CQTV had gone through nearly14years and made leaps andbounds in this years.However,when time steped into2009, the national competition ofprovincial Satellite TV became more and more intense. Compared with the domesticadvanced Satellite TV,CQTV clearly felt that they had many shortcomings and gaps.In may23,2009, CQTV conducted a new revision.This revision adhered to adirection,that was "stick to mainstream,improve the quality, break a new path,rise anew breakthrough". CQTV aspired to create a responsible media,get rid of thepan-entertainment and vulgarization throughly,break away from the strange circlewhich some provincial satellite TV made vicious competition or homogenization,takea scientific development step of promoting the mainstream culture.With the Channel positioning of "Chinese Red" deeply penetrated in CQTV,moreand more red connotation was excavated.In fact,"Chinese Red" was just a symbol.CQTV represented a red and public spirit,its public property became clearincreasingly.In March1,2011, CQTV was revised once again.This revision continuedto insist the channel positioning that "I love the Chinese Red",upheld one concept ofthe channel,which was "the height of the country's,the characteristics of Chongqing,the needs of the public,the charm of the art",aspired to turn into "mainstream mediaand public channel".In the occasion of CQTV adjusting to the public channel one years,this articlewill professionally conclude and comb the overall development of CQTV,in order tomake exploratory references and contributions for continued and rapid developmentof public path.Firstly,the article will lead to the reason,feature and connotation thatCQTV was replaced to public channel by reviewing the development process ofCQTV.Secondly, the article will roundly explain and analyze the advantages,disadvantages,opportunities and threats of public channel by the principle of"convergence of elements" and strategic analysis methods of SWOT that were appliedon economics and management.Thirdly,the article will audaciously put forwarddevelopment and operating strategy for CQTV in connection with superiorities andshortages of public path,thus promote it better,faster and greater progress.Lastly, thearticle will explore and find the lack of public discourse space of Chinese TV throughthe public development path in CQTV and recommend the outlet of Chinese-stylepublic discourse space,in order to make a modest contribution for the current drasticmedia reform.