Research On The Development Of China’s Public TV

As a form of broadcast television expression, which rises in Europe and the Unite States, public television is a pursuit of the media "public television", but also an antidote to the blind pursuit of the commercialization of radio and television. This article take Chongqing TV edition of "commonweal channel" as an example, discusses how to open the Chinese public television. That public television is a direction of development of the future of China, especially in such a high-speed development stage, the wave of entertainment continues to impact people’s worldview and values, but the mass media has the duty to guide the public. So the mainstream media should be to what kind of track traction worthy of the media even national thought. The article uses Habermas’s" public domain" and Frankfurt’s" critical theory" as the guide, and through the illustration and comparison research method, introduces the origin of public television and a historical process of the development, introduces the Chinese and Western definition of public television, also gives the interpretation of Chinese public television. The article firstly introduces the research original and the problem of the article’s, secondly the article analyzes the development of the social context of public television, mainly public television production, development history, especially Europe and the United States is more representative of public television from the multiple reference system to confirm the " public" value, and highlights the necessity of the reform of Chinese public television. Now the Chinese television industry there is many practical problems to be solved urgently. The article mainly in the third part of the "CQTV make public channel route choice" as the research object, there have a lot of reasons to make the public television, such as social background, and also has its own culture and TV reform background. Then discusses in detail of CQTV, and what the differences between the characteristics and the public TV features. Part four comes up with the reflection and countermeasure for Public TV Practice of CQTV, including the limitation. Public TV Practice of CQTV just started a possibility, but went too far. A year later of the revision of CQTV, it was restarted again and again. We can see that revision of CQTV over and over again within a year is associated with the state system, which cause that Chinese television can. Not achieve real autonomy and the public welfare of Public TV greatly reduced. However, the author does not deny the possibility and necessity of the development of Chinese Public TV. The iterance of the revision for CQTV also offers us a new perspective to ponder how to develop Chinese Public TV. The dissertation tries to find out a development direction suits Chinese Public TV, and bring up strategy to keep Public TV in an invincible position in the long run. It probes into the localization strategy from the aspects of system, political guarantee, and capital source and production value. The last part summaries the full text, and point out that the journey studying Public TV is long and tortuous but its direction is still right.