Public Television In China To Develop New Ideas Of The Double Contradiction

The year of 2010 is the Chinese Tiger Year, and in the CCTV Spring Festival Evening,"advertisement incident", for a time become the main topic of hot street. The ad controversy, sparked further concerns for public television. In France, for the resistance against the commercial forces, the French government in 2009 began to "ban advertising" based reform of public television. Foreign different argument for advertising, public television in China triggered the discussion of development issues.In today's Chinese society, there are many practical problems, such as "pan-entertainment" highlights the growing tendency for disadvantaged groups and weak culture of neglect need to be public television presence. Meanwhile, in recent years, relevant departments of the State's concern for public cultural services, as well as the construction of the public sphere in our society needs, as in calling the emergence of public television. Similarly, the face of complex social environment, in order to better serve the interests of the masses of people, public television's development has reached the stage is imperative.However, in reality, China is still in the absence of public television. The development of China's Public Television presents the problems encountered by a "total time" feature. This "Synchronicity" is, in the current Chinese society, the need for public television the same time facing the contradiction with the absence of (public television system, the problem was first built) and the complex social environment in the survival and development contradiction (the market of digital public television on how to develop under the impact of the problem). Despite the public channels, the existence of the public part, but the lack of institutional guarantees and social influence of the model, it is difficult to achieve the functions of public television. At the same time,On this basis, the author proposes a set of China's public television system, that is by choice, step by step the ban on advertising methods, and the number of active reforms, the establishment of a central and local, double network coverage, influence of large, traditional TV and new digital technology combine to meet the realities of China's national conditions, to build a socialist harmonious society, China has an active role in public television system.The public television system is a socialist country under the public television system, television system. Its appearance is to better for building a socialist harmonious society and safeguarding people's interests there. For the Chinese public television is concerned, such a development path, is consistent with China's national conditions and can resist the commercial forces of the television industry and the adverse effects of the social environment, and better services for the development of Chinese society, is a feasible of development.