The Marketing Strategy Research Of Newspaper's Brand In The City

The newspaper of city had board up already in ten years. In the ten years , the reader have very like the newspaper ,because the report of newspaper serve for the public , pay attention to the social and participate the economic life of society. It was been called "The phenomenon of city'newspaper"by the Chinese journalistic circles. The medium industry has already become an importance part of our country market economy. It is predominant power within the medium industry for the newspaper of city. The competition between the city newspapers is also gradually vigorous. The competition of the media industry experience from purely adopt the plait to compete the total quantity of newspaper, form synthesize the brand to the newspaper of the present stage. The modern consumers all have the mental state of pursue the brand. The choice of consume contain trend that concentrates toward brand. The thesis thinks to do famous brand is unique exit for the newspaper of city in the medium market. From this, the text analyzed the brand construction present condition of the Chinese city report at first, introduced a few newspaper of cities brand slightly, the concept that borrow this derivation brand marketing, then combine physically the strategic foundation that is from the brand marketing commence, the point the problems, such as the market fixed position, the marketing combination strategy, the brand content of the city newspaper and the usage of the integration marketing theories...etc., particularly for positioned to do the big space to discusses. The text discusses the city report to promote the famous brand to want advertent few problems finally .At concrete case example up, the main choice has representative's two newspapers: "The newspaper of west city"and "The newspaper of southern city". The text for marketing academic theories analytical the city newspaper brand development, have the certain innovation theoretically, have to the fulfillment to guide the function doughtily more.