Taking The Book Price Of A Publishing House For 10 Years As An Example To Analyzes The Diversification Of Book Price And Its Influence During Nearly A Decade

Since 1993, the price of the book pricing liberalization, to today there have been many significant degree of change, but at this stage Books price policy did not change significantly. In the book price level, the role of government increasingly diluted to achieve a dominant role in the market price of the book. Decade, the book market has undergone great changes, press to enterprise reform, the physical book market space shrinking significantly, book price changing. Under the new situation, the factors affecting the price of the book is also a lot of complicated than before. The new structure of the book market and the external environment are constantly changing, eventually resulting in a book market price received a profound impact on a variety of reasons. At the same time, and constantly improve the quality of the population, the market position of books as well as the impact on the economy is more important, cultural consumption is widening, there is growing attention to the issue price of the book. Therefore, people need to change the price of books and the social impact of in-depth analysis.This study by the standards of first-hand collected publishing production data to perform statistical analysis, the statistical analysis, the data describe and analyze in ensuring the scientific case, the actual statistics the data to illustrate the problem, in order to interpret the data were originally blue. In this study, published in the enterprise actual statistical data, for example, it is divided into two directions for data analysis: First, the data of each annual summary to describe the book price trends, and by comparing the degree of increase each year to account for changes in trends; Second, different types of books to describe the trends in data collection, by comparing the different categories of book price data to reflect changes in the details of the data. Through the data analysis to obtain the full display and the conclusions, including the overall price of books still continued to rise, the price per unit of time book fluctuates significantly, different kinds of book price difference is too large, the pricing of books and book discounted prices serious imbalance. And further to interpret books factors behind price changes combined with the conclusions published by the environment and the publication of theory, economic theory, including the price of books directly change the subject, change the subject indirectly, Books variable costs, competition and monopoly, consumption those factors, cultural environment and social atmosphere.In this paper, the new entry point to the book's price changes and influencing factors were studied, aimed to explore the changes of the past decade the price of books, book price changes over the past decade to dig out the characteristics of(the law), combined with factors summed up book prices Books to develop a scientific and rational price method and related countermeasures. This paper mainly includes two aspects, from the level of theory, provide the book price and its influence theoretical foundation, abundant research results in this regard, to broaden the book price and its influence scope of the study and vision. From the terms of the practical level, in order to determine the scientific and reasonable price of the book publishers can learn from theoretical basis, while further improving our government and relevant departments attach great attention to the book price; the long-term and sustainable development of China's book market offers the practical significance.