The Study Of Idol Spectacle In The Mass Communication

Idol, as a social and historical existence, is an effective way to explore the culturediversities between different nationalities, ages and societies, as well as the changes ofsocial practice and consciousness.From the fabricated idol including puppet, to the star and web celebrity of mediacontext, the idol has taken several changes, which include the avatar of religious worshipand political ideology, the outstanding model, the fashion leader and grassroots heroes, andso on. The categories and social roles of idol are becoming increasingly broader anddiversified, from which could clearly see the benchmarks idol has established and the hugewave of social cultural concepts during different periods. Based on the social reality ofcurrent media-social environment, the paper explores the representation, social source andmeaning of the idol spectacle in the mass communication. Idol, is the outstandingcharacterization of media culture and the important element of media spectacle. This paper,systematically sorts out and illustrates the primary forms and representations of the idol inthe mass communication. Also it explores and analyzes how the idol in the masscommunication media was be produced, disseminated and consumed under the control ofspectacle logic, and the social significance, problems of the production of spectacles.Finally, the case study of Lady Gaga not only confirmed and strengthened the analysis ofidol spectacle production of mass communication, but also further reveals the significanceof spectacle as a critical way to understand and interpret our life.