Influence And Countermeasure Of The Convergence Of The Three Networks On TV

Three nets fusion in China's advance will make radio and television and telecommunications business management, radio and television and telecommunications further expansion into each other with the business field, relevant data, voice and Internet access to the opening of the broadcasting business, have brought the unprecedented opportunities and challenges. If the emergence of media networks is completely broke traditional media single service mode and one-way communication manner, so three nets fusion brings the medium of television and radio and television systems in the form of change within the resource integration and cross system resources integration, changed China traditional TV ecological environment and new market competition. This paper analysis as traditional media representative TV in three nets fusion tendency, the experience of disseminating technology and industrial integration brings change and influence; Meanwhile in the new transmission environment, TV media how to use its own advantages, to cross media fusion process. Article six chapters, the first chapter presents three nets fusion connotation and the development course and the present situation; The second chapter to the fifth chapter analyses three nets fusion influence of communication for TV, from transmission channels, mode of transmission, the audience, and a few respects such as profit-making mode are expounded; The sixth chapter presents a face three nets fusion effects, targeted from personnel training, content innovation, user concept, and puts forward a few respects such as television strategies.