The Study Of TV Culture Construction Of Wuhan City Circle

The permission of the experimental area of integrated innovation of resource-conserving and environmentally friendly society in Wuhan City Circle has injected a flow of fresh vitality into the construction of television culture in this circle. The3rd Plenary Session of17th Central Committee proposed the strategy of culture super power which provided unprecedented opportunity for the construction. Meanwhile, strong overseas media groups being at the gates, CCTV's constant hegemony, provincial satellite channels rapidly expanding and the new internet media bringing the serious challenge for the construction of television culture in Wuhan City Circle. The key problem to solve in this thesis is how to seek the comprehensive, harmonious and sustainable development in the real context, where good luck and challenge are in together, difficulty and hope coexist, so as to make the construction stronger and larger.The thesis is divided into three chapters. The first chapter discusses the integration of television culture recourse of Wuhan City Circle. Firstly, it explicates necessities of the resource integration from the two aspects of coordinating the development of television culture with political and economic development, and television media ecological system and the situation of television media in the City circle, and then analyzes the feasibility, which is the most important part of TV culture resources and includes the integration within a single TV medium, across TV media, between the TV medium and other media, and TV medium and other industries apart from the medium. The second chapter illustrates the establishment of TV culture chain in the Wuhan City Circle. The first section discusses the necessity of the establishment from the two points of view of the demand of making cultural industries stronger and larger and the aggravation of the competition of TV culture industries at home and abroad; and then the second section analyzes the feasibility according to the guarantee of the overall policies of the innovation of system of Radio, Film and Television, national financial and local policies; based on analyzing the present situation of TV culture industry, the third section discusses building and developing the industry chain, and puts forward the road of diversified management and development, which means that it is better to operate the main business of TV culture well firstly, then develop extended industries on TV culture, and at last, extend to other non-relative industries. Finally, the third chapter analyzes the developing direction of TV culture in Wuhan City Circle from the three dimension of target, strategy and content, that is to say, for target, pursuing the best combination of "two benefits", for strategy, insisting the globalization development and for content, being in obedience to the human solicitude.