Research Of Health Communication Base On The Phone Media

Healthy is closely related to everyone, every family and even the interests of society. IN1971, the well-known Stanford Heart Disease Prevention program marked the beginning of the modern health communication, in1980s, the concept of health communication spreaded to China. However, because of the lack of substance and health awareness, people simply could not concerned about the word of health. With the development of Socio-economic and improvement of people's living standard, The increasing of Hypertension, high blood sugar, high cholesterol, and other disease aroused a strong desire for health and inspired the people's health knowledge. After entering the21st century, the outbreak of SARS made more people concerned about the topic of health., and also have more and more urgent on health information needs, only referred to the public media as the carrier of health communication can be the maximum extent to meet public health needs.Health information through the spread of mass media such as newspapers, periodicals, books, radio, television, the internet, the mobile phone as a platform for health communication gradually entered people's vision. Mobile media has brought enormous changes to media market. With the development of science and technology, from the first generation analog phones to the second generation digital mobile phone, and then the3G communication era, the function of the cell phone gradually improved.This article is divided into four parts, to China Mobile launched mobile phone platform for the health business platform as the main research object, The first part of this paper introduces the concept of the spread of health, The present situation of the application of our country health spread and the Medium evolution of the health communication process.The second part of this research theme-is the definition of the spread of mobile health concept, and simple comb for Mobile Newspaper, mobile phone short message, mobile phone TV, mobile phone Internet these four forms of mobile health status.The third part discusses the characteristics of the mobile health communication is different from traditional health communication-. Mobility and arbitrariness, Store availability of information and the Spread Continuity, flexibility of information, the Extensive of the audience, younger user based and The protection of privacy. And proposed in this foundation Put forward the mobile phone in health education and health spread to eliminate the "knowledge gap "on the positive role.The fourth part aims at the present situation of the spread of mobile health points out the problems in the source, the information on the existing information of professional and credibility to guarantee, master mobile health spread of technology relative lack of talent, about mental health business less these four questions, and combined with traditional media spread health problems existing in the course of put forward four optimization proposals; Improve editing literacy, change direction, establish edit the government as the leading brand information release platform, free further specified mobile health communication.In this paper, the new media to mobile phone for the health of the platform to spread some discussions, which is expected to the development assistance.